Nudging the Calorie Counters from Freakonomics Blog

Great post on Freakonomics blog in New York Times about how little nudges like calorie count labels on restaurant menus,  signs telling you how many calories you’ll burn walking from the last parking spot in a mall shopping center even stairs that play musical notes as you walk up and down them encourage healthy living.

Here’s the post – check out the photo’s by clicking on the link…

We blogged about musical stairs in Stockholm that try to encourage stair-climbing rather than escalator-riding. One of the issues with this “nudge,” as Dubner wrote, is that it’s probably more fun for people to descend them than to ascend.

These stairs in Lisbon, however, address that problem by appealing to the calorie conscious.

Tagged as: Calorie Counter, calories, Freakonomics, restaurant